The purpose of producing an online video within a Rich Media marketing Campaign is to generate leads or general interest.
However, if the video is not interesting or informative, you may lose the goal, and visitors will be clicking away from your website.
The problems with the videos are:
- Pre-establish order of scenes that cannot be changed.
- All spectators have to see the whole video to grasp the content
But not everyone:
- Has a high interest in its message and its contents.
- Requires the same time to understand the message: some are faster, some slower.
Currently, people only have two functions to take action:
- The Next button (or the postponement of the indicator) to voluntarily advance the video.
- Changing the channel or site.
To fulfill everyone’s interest it is best to introduce interactive video. There is a big difference between passively watching video and interacting with a video that invites visitors to its site and shows you around. Interaction has the greatest potential for remembrance.
People saw TV for 50 years, as it was the only option. That changed abruptly to YouTube, which adds some features to popular streaming videos. Interactive online video marketing is newest and almost unexplored area, for both B2C and B2B markets, and can be used in:
- Games
- Contest
- Manuals and Guides
- Presentation
- Stories about the company or its products
- Documentary
- Funding
Of course, only if the matter and the assortment of scenes are interesting and attractive to the audience. This amalgamation increases the intricacy, complexity and expenditure to deliver an excellent video.
